Social Networks Have Become “Social Entertainment,” Study Claims

20 May

All the world’s a stage, and we its (unpaid) Reality Stars.

The Internet, as a source of entertainment, is now second only to television, according to a new study by Edelman, the world’s largest independent public relations firm.

Peruse a site like Openbook, and you’ll see: Facebook is an embarrassment of riches, and crawling with oversharing “reality stars” who entertain with their bad behavior. On the Facebook show, characters cheat, visit strip clubs, tell you when they’re “having a wank,” share the results of their rectal exams, et cetera and ad nauseam.

There’s a reason producers love reality shows: they’re cheap to produce and have high profit margins. The Facebook show is even cheaper to produce — nobody gets paid. Except Zuckerberg et al., that is.

[News Unfiltered: Study Reveals Shift as Social Networks Become 'Social Entertainment']

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