Today I found this post via @copyblogger: How to Get Your Blog Noticed and Promoted by Super Influencers.
That’s exactly what happened to me two days ago, with my prior blog post — but without even trying.
From Pushing Social’s aforementioned post:
“I’ve discovered that the top thought leaders on the web will bend over backwards to help a true fan.”
Very true, that. My top thought leader — one of the top 140 influencers on Twitter – somehow found my post almost immediately after I posted (Google Alerts, perhaps?). He used his Twitter platform to promote my post, called it “clever” even (my self-esteem is going to get a lot of mileage from that, for years to come). How did I find out? I noticed a sudden spike in traffic of rocket-launch proportions — a 1300% increase — which prompted me to investigate. And for one shining moment, I felt like an old-Hollywood starlet discovered at some lunch counter — plucked from obscurity, as it were.
But sic transit gloria — the glory fades. Still, I did pick up some Twitter followers. And I enjoyed basking in the reflected starlight, however brief.
In the end, though, it’s still the quality of the content that reigns supreme: If I don’t build it, they won’t come (back). So… it’s back to work for me.
[How to Get Your Blog Noticed and Promoted by Super Influencers]
I had a similar experience a few months ago when the Daily Dish linked to me twice in one weekend. The surge of traffic was exhilarating, but — alas — fleeting.
I joined Twitter partly because it seemed a good way of gaining a more lasting readership. One time visitors are satisfying, but really what I’m after as blogger is ongoing conversation.
The really important part, though, is — as you point out — “the quality of the content.” Take away great content, and what do you have? Success for the sake of success, a la Heidi Montag and Spencer Pratt, or the Salahis.