Perfect headline for a final post, don’t you think?
It’s also the headline of an old NYT piece about the dismal failure rate of blogs–about 95 percent, as of 2009. I’m the author of two abandoned blogs now, so that statistic hardly surprises me.
And yet, I’m about to launch another blog (!!!) Possibly two. One for strictly professional and self-promotional purposes. The other for reasons entirely personal…
Because most blogs have an audience of exactly one–a truism I intend to embrace with my next blogging venture. The highly personal one anyway, which will be another tumbleweed in the wastelands of the Internet, alongside all of the other unfulfilled hopes and unsolicited opinions. And I’m OK with that. I’ll have plenty of company, at least. Maybe I’ll post the link to my new blog here. Maybe not. We’ll see…
[Photo courtesy of Flickr user slimmer_jimmer]
As a blogger and journalist-in-training, I have always found the Will Bloggers Replace Journalism? debate irksome and misguided.
Show me these mythical bloggers — typing feverishly in their parents’ basements, still in pajamas, presumably — who are plotting the overthrow of journalism. Good luck finding them, because the only ones debating that question are either old-media journalists anxious about losing their monopoly or outsiders who understand neither blogging nor journalism.
Earlier this year, a survey conducted by PR Week and PR Newswire found that 52 percent of bloggers consider themselves journalists — cue the snorts and tongue clucking.
But there’s a substantial overlap between bloggers and journalists: 35 percent of bloggers are/were professional journalists, according to a 2009 study by Technorati.
Here are some other stats to consider, found via Marketing Pilgrim:
- Over 75% of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
- 70% of reporters check a blog list on a regular basis.
- 21% of reporters spend over an hour per day reading blogs.
- 57% of reporters read blogs at least two to three times a week.
That same survey, conducted among working reporters and editors, found that 30 percent of those surveyed have their own blog.
Their figures back up those of Technorati, which also had this to add: Continue reading
Today I found this post via @copyblogger: How to Get Your Blog Noticed and Promoted by Super Influencers.
That’s exactly what happened to me two days ago, with my prior blog post — but without even trying.
From Pushing Social’s aforementioned post:
“I’ve discovered that the top thought leaders on the web will bend over backwards to help a true fan.”
Very true, that. My top thought leader — one of the top 140 influencers on Twitter — somehow found my post almost immediately after I posted (Google Alerts, perhaps?). He used his Twitter platform to promote my post, called it “clever” even (my self-esteem is going to get a lot of mileage from that, for years to come). How did I find out? I noticed a sudden spike in traffic of rocket-launch proportions — a 1300% increase — which prompted me to investigate. And for one shining moment, I felt like an old-Hollywood starlet discovered at some lunch counter — plucked from obscurity, as it were.
But sic transit gloria — the glory fades. Still, I did pick up some Twitter followers. And I enjoyed basking in the reflected starlight, however brief.
In the end, though, it’s still the quality of the content that reigns supreme: If I don’t build it, they won’t come (back). So… it’s back to work for me.
[How to Get Your Blog Noticed and Promoted by Super Influencers]
Last night, I attended a lecture entitled “The Death and Life of American Journalism,” given by Robert W. McChesney. Twenty minutes in, this much was clear: this guy understands the “death” part rather well; the “life” part, not so much.
If only Jay Rosen were here — that’s what I kept thinking as I fidgeted and waited for the Q & A portion to start. McChesney’s condescension toward citizen journalism, bloggers, Twitter — basically anything new or revolutionary beyond his ken — was great at eliciting clucks and gasps from the scores of elderly ladies present. But I found it infuriating, and deserving of a Rosen-style smackdown.
I got no such satisfaction. Not in real life. So I’m creating it here, by pitting some of Rosen’s ideas against McChesney’s. Here’s the match-up:
In this corner, we have Robert McChesney, professor of communication at the University of Illinois, host of the weekly radio talk show “Media Matters,” cofounder of the media reform organization Free Press, and author of 16 books on media and politics.
In the other corner, we have Jay Rosen, professor of journalism at New York University, press critic, writer and one of the top 140 influencers on Twitter.